Skittles! Taste the Rainbow

Everybody loves Skittles.  They are one of the most popular and well-branded candies.  They obviously have a good grasp on advertising their brand.  "Taste the Rainbow" will always be remembered as Skittles.

Skittles has grasped the digital atmosphere.  They have a series of funny YouTube videos, a website that acts  as a humorous blog and a Twitter and Facebook page.  The website combines the Twitter page and YouTube videos.  The website is written like a blog and it features the Skittles tweets and videos from their YouTube account.

Their Facebook page is great.  They post funny statuses and videos from YouTube.  I thought it was very smart the way they engage their consumers.  Skittles has a Facebook contest called "the Greatest Fan in the World" where fans can post their best picture of them showing their fanatics for Skittles.  Some of the photos are very clever.  The contest is a great way to bring people to the Facebook page to see their posts and further send them their YouTube account as well as the website and Twitter page.

I think I may start following the Skittles brand.  Their posts can give me a good laugh for the day...