HP Envy Commercial... effective? or ineffective?

In October, Windows released their highly anticipated Windows 8.  The newest version of Windows was made primarily for use on touch screen computers and notepads.

So now there is a huge wave of advertisements for new computers featuring Windows 8.  One that stuck out among the others, in my opinion, was HP's Envy Commercial with the Emulator DJ.  It features a DJ who is deaf but enjoys deejaying because he can feel the bass.  With his new Windows 8 computer, he can not only feel the music, but he can touch it.

I really like this commercial.  I thought music was a great way to grab the viewers attention and connect with people because everyone loves music.  The commercial centers around music and being able to engage with music through their computer, giving the user the ability to touch and feel the music.

I thought the makers of this ad used a couple of different concepts to execute their idea.  They showed the product, showed the benefit, and used a testimonial.  They clearly displayed the laptop and advertised that it is a touch screen computer that allows you to "touch the music".  They used the DJ as their testimonial of someone who uses the product and receives the benefit.

So was this HP commercial successful?  I believe it is.  It clearly showed the benefits and grabbed the interest of the viewers.  The idea resonated and I remember specifically that this commercial is associated with the HP laptop.  I think they clearly differentiated themselves from other brands within the industry because of this unique commercial ad.