Pepsi teams up with.... Beyonce? OMG

It's recently been reported that singer pop star, Beyonce, will be teaming up with Pepsi in a new campaign in 2013.

http://www.mymagic105.com/files/2012/12/beyonce-and-pepsi.jpg

She will be the new face of Pepsi and it's been said that she will have a significant amount of creative, directive control over the project.

http://www.adweek.com/news/advertising-branding/pepsi-and-beyonc-s-50m-duet-updated-145855

I think this is a brilliant idea!  Maybe I'm bias because I'm obsessed with Beyonce, but I think she's amazing and has so much talent!  She exemplifies fabulous and confidence.  With her own work, she has a lot of control over the music and performances which are always outstanding.  She would be a great face for any brand not only because she has a great following but with her direction, she may have the ability to pump some needed creativity into the campaign so Pepsi can stand taller than Coca-Cola in the cola industry.

By having Beyonce onboard, Pepsi is also stepping into the entertainment advertising industry.  Beyonce has such a huge name that this will automatically bring a lot of attention to the Pepsi brand and create a lot of buzz.  This is exactly what Pepsi needs.  They need people talking about their brand. Everyone knows about Pepsi and its benefits.  Now they need a campaign that brings attention to the brand and makes it stand out against competitors.