Apple's Genius Advertising

Apple is the leader in mobile technology innovations.  They have revolutionized the laptop and have made the iPod and iPhone an essential item for generation X.  If you ask anyone between the ages of 16 and 30 which phone they would choose next, most would say the iPhone.  If you asked the same sample group which device they use to listen to music, they would probably say an iPod or iPhone.

So why does everyone want anything Apple?  Is it the advertising? Is it the quality of the product?  Is it the product design?  Or is it a combination of each?

Apple has received a lot of attention because of their advertising.  They are simply genius.  And that is what it is, simplicity.  For their iPod ads, they used a contemporary art approach and took advantage of negative space.  The advertisements are so simple, yet brilliant!

I don't think their ads require any explanation.  They are simple and showcase the iPod.  The print/digital ad has many different versions featuring different people dancing with their iPod.  The concept demonstrates that each individual has their own iPod that has their own music that fits their personal style.

Another example of some of Apple's advertising is their tv commercials showing a comparison between a Mac and PC where the Mac is the clear winner.

This commercial shows the simplicity Apple uses to advertise their products.  Simple, yet genius.

So back to the original question... why does everyone want anything Apple?  It's everything!  The simplicity that Apple uses for every aspect of their products makes them desirable.  The simplicity of their design, the ease of use and the simple ways in which they advertise.  Genius!