Belvedere ad... not so smooth

Most liquor ads are simple and portray the alcohol as something classy and sophisticated.. even though, ironically we all know sometimes it's this very liquor that brings out the worst in some people.  However, Belvedere decided to take a different approach to their new campaign... a not so good approach.

Yikes!  Why did anyone think this was a good idea!  The ad was reportedly released on twitter for a very short window and received such negative reactions that the company was forced to pull the ad immediately.  This ad sends the completely wrong message and does not portray Belvedere as a liquor for the sophisticated.  I'm not sure if the ad was meant to be humorous but most found it extremely offensive.

So now the company is attempting an advertising comeback to overshadow their uh-oh mistake.  They should go back to their old style that gave Belvedere a sophisticated, smooth image and stay away from humor for now.