Wednesday, December 12, 2012

A Look Back at Chevy's 2012 Super Bowl Ad

So as the year is coming to an end, we all look back on past Super Bowl commercials in anticipation for the next greatest one to come in a few months for the 2013 Super Bowl.  So here's a flashback of Chevy's 2012 Super Bowl commercial for the Silverado...


I thought this commercial was great.  They clearly executed their idea that the Chevy Silverado was the truck that is going to last and make it through anything.  It was clever how the company played off of the supposed "2012 Mayan Apocalypse" since the year the commercial would be featured was the year said to be the world's last.  The ad was humorous and used a comparison against Ford to show that Chevy is indeed the best truck.  I also thought it was funny and ironic that the man at the end is holding Twinkies.  His sweet treat managed to survive the apocalypse, but in reality, Hostess went under just a month short of the predicted apocalypse.

Chevy scored well with their audience with this commercial.  Let's see how well they can perform for 2013... if we make it.

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