In my search for funny tv commercials, I found one on YouTube that has me weak!
The commercial is for a tuna company located in Thailand. I have never heard of the brand or seen the commercial but I thought it was funny. They used a great sense of humor to send across their message. Most of the commercials that I remember tend to be humorous ads that keep me laughing. I think humor is the best way to advertise on television. Nobody wants their show to be interrupted by dry commercials that just list facts or reasons why you should use a product or service. People want to be entertained!
So, as I continue my search for the funniest commercials, I will surely keep this Thai tuna brand in mind.
So as the year is coming to an end, we all look back on past Super Bowl commercials in anticipation for the next greatest one to come in a few months for the 2013 Super Bowl. So here's a flashback of Chevy's 2012 Super Bowl commercial for the Silverado...
I thought this commercial was great. They clearly executed their idea that the Chevy Silverado was the truck that is going to last and make it through anything. It was clever how the company played off of the supposed "2012 Mayan Apocalypse" since the year the commercial would be featured was the year said to be the world's last. The ad was humorous and used a comparison against Ford to show that Chevy is indeed the best truck. I also thought it was funny and ironic that the man at the end is holding Twinkies. His sweet treat managed to survive the apocalypse, but in reality, Hostess went under just a month short of the predicted apocalypse.
Chevy scored well with their audience with this commercial. Let's see how well they can perform for 2013... if we make it.
Most liquor ads are simple and portray the alcohol as something classy and sophisticated.. even though, ironically we all know sometimes it's this very liquor that brings out the worst in some people. However, Belvedere decided to take a different approach to their new campaign... a not so good approach.
Yikes! Why did anyone think this was a good idea! The ad was reportedly released on twitter for a very short window and received such negative reactions that the company was forced to pull the ad immediately. This ad sends the completely wrong message and does not portray Belvedere as a liquor for the sophisticated. I'm not sure if the ad was meant to be humorous but most found it extremely offensive.
So now the company is attempting an advertising comeback to overshadow their uh-oh mistake. They should go back to their old style that gave Belvedere a sophisticated, smooth image and stay away from humor for now.
I think this is a brilliant idea! Maybe I'm bias because I'm obsessed with Beyonce, but I think she's amazing and has so much talent! She exemplifies fabulous and confidence. With her own work, she has a lot of control over the music and performances which are always outstanding. She would be a great face for any brand not only because she has a great following but with her direction, she may have the ability to pump some needed creativity into the campaign so Pepsi can stand taller than Coca-Cola in the cola industry.
By having Beyonce onboard, Pepsi is also stepping into the entertainment advertising industry. Beyonce has such a huge name that this will automatically bring a lot of attention to the Pepsi brand and create a lot of buzz. This is exactly what Pepsi needs. They need people talking about their brand. Everyone knows about Pepsi and its benefits. Now they need a campaign that brings attention to the brand and makes it stand out against competitors.
Apple is the leader in mobile technology innovations. They have revolutionized the laptop and have made the iPod and iPhone an essential item for generation X. If you ask anyone between the ages of 16 and 30 which phone they would choose next, most would say the iPhone. If you asked the same sample group which device they use to listen to music, they would probably say an iPod or iPhone.
So why does everyone want anything Apple? Is it the advertising? Is it the quality of the product? Is it the product design? Or is it a combination of each?
Apple has received a lot of attention because of their advertising. They are simply genius. And that is what it is, simplicity. For their iPod ads, they used a contemporary art approach and took advantage of negative space. The advertisements are so simple, yet brilliant!
I don't think their ads require any explanation. They are simple and showcase the iPod. The print/digital ad has many different versions featuring different people dancing with their iPod. The concept demonstrates that each individual has their own iPod that has their own music that fits their personal style.
Another example of some of Apple's advertising is their tv commercials showing a comparison between a Mac and PC where the Mac is the clear winner.
This commercial shows the simplicity Apple uses to advertise their products. Simple, yet genius.
So back to the original question... why does everyone want anything Apple? It's everything! The simplicity that Apple uses for every aspect of their products makes them desirable. The simplicity of their design, the ease of use and the simple ways in which they advertise. Genius!
GUESS is an American clothing line that markets men and women clothing as well as various accessories including watches, bags, and jewelry.
So how do you advertise fashion? And by fashion, I don't mean H&M or Forever 21. I love those stores, but they are more about affordable, everyday pieces. GUESS, in my opinion is more about special occasion, nice pieces.
It seems as though the trend for advertising pricey fashion is sex appeal. Any fashion ad I have ever seen exudes sex. It's all about models who have a sensual confidence. A lot of times I have seen fashion advertisements where there is little to no clothes! It's all about the model and the brand.
In some of GUESS's recent 2012 ads they feature models in black and white photos wearing fashion forward items.
Compared to other fashion ad campaigns, I really think GUESS did a great job. They made the photos grayscale which brought attention to the brand name which stands out in red. They also featured models wearing some of the pieces you can find through the website or in the store. The models are also a great representation of the brand. Any girl who shops at GUESS wants to look like these models, meaning they want to look stylish, trendy, confident, and of course, have awesome hair.
This is an advertisement Reebok placed in gyms in Germany as a way to promote the brand and encourage motivation in the gym; however, it created a huge backlash. People were immediately offended, especially women. The company later pulled the ad after much criticism and negative reactions.
First of all.. why did ANYONE think this was a good idea. I can see if maybe some people, particularly men, might think it to be funny but there are a lot people who would take offense to something like this. Cheating is such a touchy issue. I would never run an ad like this, not only because I take offense to it, but also because I know many others may also have negative feelings towards it. I would never think this ad would spark positive brand associations and promote Reebok. This ad makes light of being unfaithful and to a certain extent, encourages it.
It's obvious a man made and approved this advertisement.
I think this advertisement was a huge mistake by Reebok. I'm sure they're aware of this now after the harsh feedback, but I hope in the future they are more sensitive to the opinions of women and not just men. Women also purchase Reebok gear... well maybe not as much anymore after this ad.
