http://www.theblaze.com/wp-content/uploads/2012/03/reebok-cheating-ad.jpg
This is an advertisement Reebok placed in gyms in Germany as a way to promote the brand and encourage motivation in the gym; however, it created a huge backlash. People were immediately offended, especially women. The company later pulled the ad after much criticism and negative reactions.
First of all.. why did ANYONE think this was a good idea. I can see if maybe some people, particularly men, might think it to be funny but there are a lot people who would take offense to something like this. Cheating is such a touchy issue. I would never run an ad like this, not only because I take offense to it, but also because I know many others may also have negative feelings towards it. I would never think this ad would spark positive brand associations and promote Reebok. This ad makes light of being unfaithful and to a certain extent, encourages it.
It's obvious a man made and approved this advertisement.
I think this advertisement was a huge mistake by Reebok. I'm sure they're aware of this now after the harsh feedback, but I hope in the future they are more sensitive to the opinions of women and not just men. Women also purchase Reebok gear... well maybe not as much anymore after this ad.
No comments:
Post a Comment