GUESS... fashion advertisements

GUESS is an American clothing line that markets men and women clothing as well as various accessories including watches, bags, and jewelry.

So how do you advertise fashion?  And by fashion, I don't mean H&M or Forever 21.  I love those stores, but they are more about affordable, everyday pieces.  GUESS, in my opinion is more about special occasion, nice pieces.

It seems as though the trend for advertising pricey fashion is sex appeal.  Any fashion ad I have ever seen exudes sex.  It's all about models who have a sensual confidence.  A lot of times I have seen fashion advertisements where there is little to no clothes! It's all about the model and the brand.

In some of GUESS's recent 2012 ads they feature models in black and white photos wearing fashion forward items.

Compared to other fashion ad campaigns, I really think GUESS did a great job.  They made the photos grayscale which brought attention to the brand name which stands out in red.  They also featured models wearing some of the pieces you can find through the website or in the store.  The models are also a great representation of the brand.  Any girl who shops at GUESS wants to look like these models, meaning they want to look stylish, trendy, confident, and of course, have awesome hair.