Monday, October 15, 2012

Today's Inspiration...

So... life after college, a career, living on my own, it's all so exciting and yet so scary!  As a college student, it's a constant struggle between managing work and classes and as an added task, trying to figure out what I want to do after college.  I'm currently a marketing and management double major.  The thought being that if I graduated with two broad degrees, I could definitely manage to get a job and one day make a career for myself.  From day to day, I am so busy that I sometimes forget what the major goal is! A career!  I have always considered myself creative and an outside thinker.  I like to do things differently and I really can't imagine myself with a desk job in a stiff career.  It's just not me.  So what are my options?

Today we had guest speaker, Brandon Thornton, come in and speak to the advertising students about his career and what brought him there.  Brandon is a strategic planner at Wieden + Kennedy for their Nike Basketball account.  After listening to his journey to Wieden + Kennedy, I became so inspired.  It was great to hear a success story from someone within advertising who started in the same position I am currently in. He worked hard for his place at Wieden + Kennedy, but it seems well worth it.  It made me realize that advertising would be a great avenue for me to express myself and let the creative juices flow!  It seems as though advertising is a competitive industry; however, the ideals behind it fit well with how I think.  Brandon mentioned how the advertising industry encourages taking risks and occasionally failing so you can learn from your mistakes.  It's also an industry where individuality and differences are important.  They want people with different opinions and perspectives.  Everyone can bring something different to the table and help to create something great.  As long as you can provide an opinion and work that is unmatchable by others, you're an asset to any ad agency.

Wieden + Kennedy has produced some amazing work with some big names such as, Levi's, Nike, Kraft, Converse, Old Spice, and P&G.  This is a recent Levi ad that I thought was really creative.


With all that being said... I think I'm going to start my creative journey to something great.  Advertising or not... I'll find some way to leave my creative stamp on the world.

No comments:

Post a Comment